Take a great photo (or create a great display). $25-$27 for a hat that takes one hour to make and costs $4 in yarn is definitely a fair price for an up-and-coming brand (which you are). If you are selling a hat, for instance, that some are selling for $12 and some better-established branded artisans are selling for $35, consider coming in somewhere in the middle. By doing this, you do a disservice to yourself and the marketplace. Please don’t underpay yourself in hopes that a lower price will bring in more sales. Please don’t price your product below the market. Consider the cost of the product, how long it takes you to make, incidental costs and embellishments, and your profit. But for now, research what others are doing and be sure that you’re paying yourself a fair wage. I have a sort of revolutionary take on pricing strategy for crochet that I’ll share at a later date. This is a tough one because pricing is tricky. But for now, creating a product that you believe is awesome is a perfect place to start. We will definitely be talking more about product and pattern selection, tips to make the product your own, creating quality items that stand out from the rest, branding and more. Follow her and she may follow you back and will be ready for your next great product offering! 4. Join groups that your target market is in to find out what she’s looking for and like her posts on Instagram. But whenever she has a free moment, she’s on Facebook connecting with other moms and on Instagram sharing photos of her family’s latest adventure to the water park or ice cream parlor. Where will you find her?Īshley is busy with work and kids. You might find your target at a craft fair, at a local mom’s group, hanging out in an online group, or someplace even more out of the box. How will you connect with your target market? Where does he/she make purchases? Figure out where your customer is and how you will connect with her. Then, she’ll take a photo of her kids for her Instagram followers and tag you in it … which is a huge bonus for you! 3. She’s looking for trends and will jump to purchase the next mermaid tail or fox hat or owl blanket as soon as it’s listed. In the example above, Ashley wants her kids to be adorable. What is your target market’s pain point? What motivates him/her? What does he/she need? Determine what your buyer wants or needs. Who is your Ashley? What is her story? What is she looking for? Where does she shop and how much is she willing to spend? 2. We’ll delve into Ashley’s story more in the coming weeks. She loves buying brand name clothing and is willing to pay a little more for great quality.”Īgain, this is a good start. She loves to dress her children in coordinating accessories and is always looking to stay on top of the hottest fashion trends for kids. She is married and works full-time as an event coordinator. Her name is Ashley and she is 34 years old and has two children. Your target market will be much more specific.Ī good start might be, “My target is female. But is there really a large group of people out there that you can target who is typing “crochet” into their Google search bar, looking for crochet products? Who is your target market? Now, you might say, “My target market is anyone who wants to buy crochet.” OK, well, yes. So, what are my tips for getting your products sold? Here we go: 1: Figure out who you’re going to sell to. This list is to help you with starting a crochet business now, but this is just the beginning and we’ll get the foundation firmed up in the days to come. I just don’t want you to pass on the urge to start, then NOT start and wait another year or 5 to wish you had started today.Īnd don’t worry, I’m not leaving you in this process. This is not the firm foundation of your business. Side note: This is simply a “quick start” for those who cannot wait to have all the Is dotted and Ts crossed. I mean actually making money from your products! And by “selling,” I don’t mean sitting in the corner of a craft fair and NOT selling. Let’s get you started off on the right foot so you can start selling your products quickly. My hasty setup showed my naivete, branded me as a hobbyist, and the sales showed it.
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